Keshav Sharma | Posted on
5 minute read
Real estate copywriting can be the difference between selling a home or losing out to the competition. If you’re a real estate agent, knowing what good copy looks like can help you improve your business. If you’re a content writer looking to break into this niche, understanding how to write strong real estate copy is […]
Carlos Meza | Posted on
10 minute read
For many people, engaging with brands on social media is a part of everyday life. This presents an opportunity for companies to position themselves in front of both current and potential customers. Whether you’re targeting other businesses or marketing directly to consumers, your social media posts can help your audience get to know your company […]
Carlos Meza | Posted on
9 minute read
Blog posts are important for many businesses — in some cases, they can even be the bread and butter of your content marketing strategy. According to a survey of business-to-business content marketers by the Content Marketing Institute, more than 90% of businesses use blog posts for content marketing. Keeping up with that competition can take […]
Rick Leach | Posted on
11 minute read
Content marketing drives your business. Companies leverage content to build their brand, generate sales and nurture leads. But producing content at scale takes time. According to data, it takes over four hours on average for businesses to write a blog post—an increase of 67% over a seven-year span! Ebooks can take twice as long as […]
Carlos Meza | Posted on
11 minute read
In 2023, social media is a mainstay. If you’re in marketing, you’re using it. Full stop. Businesses leverage social media because it’s effective. After all, hundreds of millions of people use sites like Facebook, Twitter, Pinterest and Instagram daily. That’s a lot of eyeballs scrolling through media feeds. And a lot of opportunities for new […]
12 minute read
When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign extra tasks to busy in-house team members. As for finding freelancers, it’s easier than ever. According to CNBC, the gig economy has grown over 15% from 2010 to 2020 as more Americans […]
No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]
2 minute read
Being good at SEO relies on staying current with what’s working, finding new tactics to test, and discovering new technologies that can help you achieve the ranking and traffic goals you set. I’ve found one of the best ways to do that is attending SEO-focused conferences, and MozCon is one of my absolute favorites. Their […]
7 minute read
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]
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