12 minute read
Wondering how to write a listicle that gets results? Check out our tips for using listicles to drive traffic and educate, persuade or inspire audience members. Listicles have been around for decades, but they’re currently experiencing a surge in popularity. That’s why learning how to write a listicle should be your top priority as a […]
7 minute read
As we head into the busiest time of year for retailers and eCommerce companies, many marketers working in those industries are seeing the culmination of their year’s efforts. These industries work months, even years, in advance when it comes to writing content including product copy, category page descriptions and buying guides. So while this year’s […]
Meghan McKenzie | Posted on
6 minute read
With today’s content-heavy digital strategies, hiring freelance writers can be an ideal way to get the high-quality, high-volume, publication-ready text you need for your website or blog. Unfortunately, managing freelance writers, especially at scale, can create challenges that marketing teams are unprepared to handle. Before you decide whether freelance writers are a good fit for your […]
7 minute read
With industry giants and mom-and-pop shops alike generating larger and larger percentages of their sales online, more opportunities are opening up for freelance copywriters. For many writers, freelancing is the dream: creating your own schedule, writing in your pajamas, ditching that awful rush-hour commute. Still, jumping into the freelance waters can be like plunging headfirst into […]
Meghan McKenzie | Posted on
10 minute read
Whether your business is a single-person startup or a multinational conglomerate, at some point you will need a quality press release. From a maxed-out crowdfunding goal to new must-have product or service, press releases are a simple, cost-effective way to get the word out about your good news. Press releases date back to the ancient […]
Meghan McKenzie | Posted on
12 minute read
The next time someone tells you email marketing is on the way out, remind them that people said the same thing about avocado toast and bacon-wrapped everything, and my breakfast plans haven’t changed one bit. Email copywriting may not be the newest niche on the block, but there’s a reason the practice is still thriving, […]
8 minute read
Never clean your kitchen again! Germs begone! Make it all sparkle! Clean once and you’re done with this hated household chore when you buy the Magic Mop and Sop Kit. You know what doesn’t convert today? Bad ad copy. And that doesn’t mean poorly written copy — the ad above is grammatically correct and even […]
Meghan McKenzie | Posted on
10 minute read
The secrets to winning with blog post marketing aren’t really secret. The keys to the conversion kingdom tend to be quality content at a consistent publishing schedule. But after weeks, months or years of publishing, simply keeping pace with your posting schedule can be daunting. One reason for that is blogger burnout. Whether you’re an […]
Meghan McKenzie | Posted on
7 minute read
Technically, copywriting occurs whenever you create content for promotional, advertising or marketing materials. Your blog posts, social media posts and Google text ads are all copy. So is the content in marketing emails, case studies, catalogs and website landing pages, because these are all tools meant to market or sell your products or brand. But […]
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