Sarah Stasik | Posted on
5 minute read
The TL;DR version is this: what you set for your goal conversion rate probably isn’t perfect. Even if you did some base research and followed smart goal-setting principles, this is a moving target that should be slightly different for every piece of your funnel, and most content marketers don’t delve quite that deep. First, because […]
Sarah Stasik | Posted on
6 minute read
Content marketing is a commitment. Like a romantic relationship, it’s something you have to work on daily if you want to enjoy the results, but that’s not always easy to accomplish. To add to the struggle, your relationship with content marketing will likely wax and wane, taking different amounts of mental energy and time that […]
Sarah Stasik | Posted on
4 minute read
We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about content creation, SEO or digital marketing. The gimmick (and by gimmick, we mean “brilliant concept”) is the use of an actual white board. Here’s a look at why Moz’s Whiteboard […]
Sarah Stasik | Posted on
4 minute read
It’s no secret that the holiday season drives retail year-over-year, and that’s true online or off. Amazon might boost its summer numbers with Prime Day, but even the Goliath of eCommerce is most hopping come October or November. Just check out this Statista graph that shows Amazon net revenue by quarter: those stair-step peaks all […]
Sarah Stasik | Posted on
3 minute read
Spend a bit of time getting friendly with Google Analytics, and you’ll see how easy it is to lose yourself in content marketing metrics. From Analytics to Twitter reports, measuring content marketing performance can be accomplished many ways. Ironically, this means many companies don’t truly measure much at all. Even if you collect all the […]
5 minute read
Content marketing is the top inbound marketing priority for 53 percent of marketers in 2017, and for good reason. In fact, companies who publish new content three to four times per week typically get 3.5X the traffic of those who only publish new content once per week. It’s been said that content marketing is the […]
4 minute read
Blogging offers an effective way to get your content in front of your target market. A regularly updated blog can increase brand awareness, drive sales and let you or your business engage with customers. However, it doesn’t always help you increase website traffic. A blog doesn’t do you any good without traffic. It’s like giving a speech […]
3 minute read
There are lots of factors that come into play when it comes to your site’s search engine rankings, but social media is becoming increasingly important for SEO. Audience engagement is a big indicator of how well your posts are performing, and search engines take this into account when deciding how authoritative your site is. Shares, […]
4 minute read
You might have crowned content as king in your marketing organization, but that doesn’t mean the kingdom will be successful. Many factors contribute to a content marketing strategy that wins, and an equal number of things can cause your content to fall flat with audiences. Here are five common reasons for content marketing fails. 1. […]
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