3 minute read
When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and search engines tend to rank them higher than short posts. In fact, according to the Orbit Media Studios third annual survey of bloggers, the length of the average blog post has risen […]
Sarah Stasik | Posted on
3 minute read
It’s estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media and other links, which puts them in front of a wider audience than your blog or website can draw on it’s own. Understanding which titles perform best is critical to driving higher […]
3 minute read
WordPress is often seen as the premier DIY website builder, and that’s for good reason. It’s the most-used content management system and powers over a quarter of the web. The platform of choice for everyone from one-person startups to blogs with international appeal, WordPress has a lot to offer any digital marketer. Having a WordPress blog and […]
Drew Berger | Posted on
3 minute read
It’s pretty difficult to stay on top of the latest updates to the ever-changing world of SEO, but one issue has really garnered some particular confusion: keyword ratios. With the issue of keyword ratios as variable as it has been in the world of SEO, it’s often difficult to keep track of the current state […]
Sarah Stasik | Posted on
4 minute read
The second week of February is National Freelance Writer Appreciation Week. While it’s always a good idea to show gratitude to anyone who contributes to the success of your organization, this week is a great time to reach out to the writers who drive your content marketing or other projects. It’s common to treat in-house […]
Sarah Stasik | Posted on
4 minute read
Under the Consumer Product Safety Improvement Act, it’s illegal for anyone to sell recalled products. For retailers of any size, managing product on the shelves or in online offerings is time consuming, and for larger ecommerce companies, it’s nearly impossible without the right data organization. It’s not surprising that some retailers have fallen foul of […]
3 minute read
As a freelance writer, it’s important that you understand the basics of keyword optimization. You may find yourself working on an assignment for a client where you’re expected to write content based around a keyword, or you could decide to start your own website or blog. Knowing how to keep your article on Google’s good […]
Sarah Stasik | Posted on
3 minute read
Only about 9 percent of business-to-consumer marketers plan on bringing content generation in-house in 2017, even though almost everyone is boosting content marketing budgets this year. According to Forrester Research, using third-parties for content creation services is a smart move because outside agencies are better judges when it comes to content marketing performance. Outsourcing content […]
3 minute read
Reliable voice recognition solutions are changing the way people search for things on the internet. There’s no need to totally rework your pages to take advantage of this development, but there are a few simple ways that you can incorporate voice search into your content creation strategies. How Does Voice Search Work? When conducting voice […]
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