3 minute read
If you’ve ever shopped online, you’ve likely seen plenty of great product descriptions and, inevitably, quite a few terrible ones. Maybe some spoke to you, and maybe some turned you off from a purchase completely, but in a marketplace driven by ecommerce – in the U.S. alone, online shopping represents nearly 8% of total sales […]
Drew Berger | Posted on
3 minute read
There are several tools at the disposal of small and local businesses, but perhaps none that are growing as fast as mobile marketing. What many small businesses don’t know, however, is that mobile marketing involves more than simply optimizing their site and email formats for mobile browsers. If that’s all you’re doing to reach your […]
3 minute read
The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]
9 minute read
Your online presence is crucial for any marketing strategy. Your website, in particular, is often the first thing potential customers see when they encounter your brand online. It’s no secret your site plays a big role in driving conversions. And yet, many brands neglect the holy grail of web conversions: landing pages. Landing pages are […]
3 minute read
You’ve probably heard conversation about the decrease in human attention span, but to what extent is the damage? In 2015, research was published that found goldfish to have a higher attention span than the average human. The rise in use of smartphones, and sudden boom in prevalence of short form media like Twitter and Buzzfeed […]
3 minute read
If you have been diligently trying to keep up with the many online marketing predictions pertaining to common content and branding practices, you are not alone. While there are endless ideas available on what changes to expect, here are three of the more interesting online marketing predictions. 1. Content Grows Up According to Jayson DeMers, […]
4 minute read
Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]
3 minute read
It is a bit of a conundrum that we live in a world where information is only a few clicks away, yet the average internet user has an amazingly short attention span. In fact, while longer and more in-depth content performs better from a SEO perspective, the truth is that people typically only skim the […]
4 minute read
Most businesses have considered, at one point or another, the benefits of adding a forum or Q&A site to their domain. One of the biggest benefits that forums and Q&A sites offer is the ability to generate a high amount of site traffic. 1. People Google Questions, Not Just Keywords One of the reasons that […]
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