While you’re probably excited about capturing your share of traffic related to trending or newfangled developments, there’s a lot to be said for evergreen content. Pieces that hold up well over time will keep drawing readers to your site long after your more timely posts and pages have fallen into obscurity. Evergreen Content Explanation Unlike […]

Make your Blog Pop: Using User Experience Design to Attract Readers In today’s globally accessible blogging community, readers are inundated with content marketing from all angles; blogs occupy one part of that content. Many of them are deeply personal, expressing what the writer did that day or venting about work. To attract readers, you have […]

Content is and will most likely always be king. Every company needs a well-crafted content creation strategy, a budget and team able to execute and ongoing monitoring of key metrics to ensure that things are on track in order to compete in today’s digital world. You will need to view analytics for every piece of […]

Check out these writing tips to reassure potential customers and increase conversions. Whether it’s a new product or service customers aren’t sure they want, or a purchase they are hesitant about because of negative online reviews, explore these top ways to reassure customers and build consumer confidence. Target Audience or Customers: What’s the Difference? Customers […]

Don’t blame me. It’s Thug Kitchen’s fault. They changed how we look at writing text and this is changing CTAs. Not only is the Thug Kitchen cookbook filled with more expletives than a fifth grade school yard, but it probably has people walking up and down the aisles at grocery stores asking where sh– is… […]

Sitemaps are powerful tools for web administration whether you run a blog, an e-commerce outlet, a news platform or any other kind of website whatsoever. A sitemap is a collection of links showing the structure of a website, making it easier to find resources within a given web domain. HTML and XML are the two […]

We all know that headings, images, bullet points and other elements can make your content stand out and seem attractive, but we shouldn’t forget about the readability of the actual text itself. Overly wordy or fancy phrasing can put readers off. On the other hand, too simple a writing style may make your website appear […]

It’s not often you get a chance to examine your content for quality, but the practice of content auditing may be the difference between success and failure in the content marketing game. Here is a simple guide to content audits and the benefits they can provide for your site. What Is a Content Audit? Simply put, a […]