Over the last decade or two, ecommerce operations have grown exponentially, going from an industry dominated largely by Amazon to billions of companies around the world. As ecommerce continues to develop, so does what it takes to stay competitive in a global market. These eight facts will help you make sure you know where you […]

When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]

In today’s market, it is common knowledge that large companies often mine user data in order to empower their product and increase revenue. Facebook uses data mining in order to better direct advertisements, Google uses data mining to provide better search results, and one of the reasons that Microsoft is giving Windows 10 away for […]

Starting an ecommerce business from scratch is always a challenge, especially when your marketing budget is small. Marketing can be a steep climb for any new company and, when done poorly, it can mean a long road to the top — if you ever get there. Content marketing is among the most valuable and affordable marketing strategies […]

Everyone wants content that’s meaty. You never go in and ask for the smallest burger with the driest piece of meat. You want all the fixins’. When content is meaty, meaning when it has the right amount of links, sharable information, tips, pointers and ideas, it’s viable. It’s like that hot new emoji everyone is […]

“You can’t always get what you want But if you try sometimes you just might find You get what you need” -The Rolling Stones When it comes to content marketing, there is a complex dynamic between the client and the writer. Clients are investing in content that will provide positive growth for their product, their company, […]

Not all of us are able to create contagious content, and some are only interested in reaching out to a market niche. Yet, who’s to say you shouldn’t boost your general outreach, especially if you think it will eventually secure attention from those very specific readers you’re interested in? If you’re reading this, you undoubtedly […]

If you are running a business that employs even a single person other than yourself, the best way to ensure a consistent brand voice is to appoint an online content manager. An online content manager is a person that creates and enforces a policy that guides online interactions your company has with the public. A […]